×
81 185
Fashion Jobs
NIKE
Senior Director, HR Core Operations Services Transformation
Permanent · Beaverton
CONVERSE
Customs, Compliance And Trade Manager
Permanent · Boston
RALPH LAUREN
Sales Supervisor
Permanent · Boston
L'OREAL GROUP
District Sales Manager (Saloncentric) - Los Angeles, ca
Permanent · Los Angeles
NORDSTROM
Asset Protection - Agent - Thousands Oaks
Permanent · Thousand Oaks
KOHLS
Loss Prevention Manager - Arlington Heights, il
Permanent · Arlington Heights
KOHLS
Full-Time HR Specialist
Permanent · San Bernardino
KOHLS
Full-Time Loss Prevention Officer
Permanent · Ontario
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Waynesboro
ROSS STORES
Compensation Analyst, Supply Chain
Permanent · Perris
MACY'S
Manager, Credit & Loyalty Marketing
Permanent · Deerfield Township
MACY'S
Senior, Product Management
Permanent · New York
MACY'S
Principal, Program Manager - Supply Chain
Permanent · Secaucus
MACY'S
General Manager
Permanent · Simi Valley
MACY'S
Multi-Store Detective, Manhasset - Full Time
Permanent · Manhasset
MACY'S
Asset Protection Detective, Lehigh Valley - Full Time
Permanent · Whitehall
MACY'S
Asset Protection Security Guard, Dadeland - Part Time
Permanent · Miami
MACY'S
Asset Protection Detective, North Point - Full Time
Permanent · Alpharetta
MACY'S
Asset Protection Security Guard, Southridge Mall - Part Time
Permanent · Greendale
MACY'S
Peak Area Manager
Permanent · Cheshire
MACY'S
Asset Protection Security Guard, Memorial City - Full Time
Permanent · Houston
MACY'S
Asset Protection Detective, Annapolis - Part Time
Permanent · Annapolis
Published
Dec 16, 2015
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Invista launches global campaign for Coolmax and Thermolite brands

Published
Dec 16, 2015

Invista announced Monday that it will launch a new campaign for its Coolmax and Thermolite brands. The ‘Embrace The Elements’ campaign reflects the new brand positioning for the fiber brands including a contemporary look and feel with new logos, hangtags and websites.


INVISTA is launching a new campaign for COOLMAX® and THERMOLITE® brands. The EMBRACE THE ELEMENTS campaign reflects the new brand positioning for these brands and includes a contemporary look and feel with new logos, hangtags, websites, and simplified brand architecture.


 
The campaign centers on embracing your surroundings and the environment without fighting the elements whether it is intense heat or the extreme cold.
 
“This new campaign is driven by consumer insights gained through in-depth research starting two years ago,” said Dave Trerotola, president of INVISTA Apparel and Advanced Textiles. “We saw the opportunity to further reinforce the unique benefits of two of our most established brands.”

The new logos symbolize the product benefits. Coolmax logos are in blue to emphasize the cool and dry attributes of the products, and the Thermolite logo is in red for lightweight warmth.
 
In congruence with the campaign launch, Invista will launch in early 2016 a new Thermolite Infrared Technology that warms fabrics through exposure to sunlight.

Copyright © 2021 FashionNetwork.com All rights reserved.