Iro opens Rome store ahead of London and L.A
Premium French brand Iro has opened its first store in Rome, located on via Borgognona, next door to major luxury labels such as Balenciaga and Loro Piana.
The brand’s minimalist concept store measures 150m² and houses the label’s womenswear and menswear collections, as well as Iro Jeans, its recently launched denim line.
Iro now counts five international stores, adding to its six boutiques in domestic market France. To add to this network, the label has a further two store openings planned for the start of 2014 in London and Los Angeles. Given the importance of the U.S. market for the brand, Iro is currently seeking a location for its second New York store.
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