Ittierre launches new concept for its multibrand HIT Gallery

By

Dominique Muret

Published
Sep 26, 2012

One year after its acquisition by lingerie specialist Albisetti, the Italian textile group Ittierre is relaunching its HIT Gallery project, a multibrand concept store franchise for selling all its own brands and those licensed to the group: Pierre Balmain, Tommy Hilfiger Collection, Karl Lagerfeld Paris, C’n’C Costume National, Aquascutum, Galliano, GF Ferré and Fiorucci. 

The company already has fifty HIT Gallery stores, including 30 in Asia. They are totally revising the concept, and have tasked Italian designer Fabio Novembre with the project. Novembre was particularly inspired by paintings by De Chirico with many references to Italian architecture. 

Ittierre is planning to convert the biggest HIT Gallery stores with this new formula, the company said in a statement. The first multibrand store based on this new concept will be opened on September 29 in a 100 square meter space in the "Times Square" shopping center in Hong Kong. The next store is scheduled to open its doors shortly in Milan.