×
79 843
Fashion Jobs
NORDSTROM
Assistant General Manager- Marketplace Cafe- Ross Park
Permanent · Pittsburgh
NORDSTROM
Asset Protection - Agent - Buckhead Station Rack
Permanent · Atlanta
NORDSTROM
Retail Stock - Schererville Rack
Permanent · Schererville
NORDSTROM
Retail Stock & Fulfillment - Phipps Plaza
Permanent · Atlanta
NORDSTROM
Asset Protection Agent - Village Square Rack
Permanent · Northbrook
NORDSTROM
Asset Protection Agent - Sun Center Rack
Permanent · Columbus
NORDSTROM
Area Asset Protection Manager-n. Miami/Palm Beach
Permanent · Boca Raton
NORDSTROM
Security Ambassador - Westfarms
Permanent · Farmington
NORDSTROM
Senior Business Analyst, Supply Chain - Hybrid
Permanent · Seattle
NORDSTROM
Area Asset Protection Manager-North Carolina/South Carolina
Permanent · Charlotte
NORDSTROM
Asset Protection- Agent- The Grove
Permanent · Los Angeles
PUMA
Account Executive
Permanent · Somerville
LULULEMON
Regional Manager | Boston North (10-Month Contract)
Permanent · Boston
MACY'S
Asset Protection Detective, Memorial City - Full Time
Permanent · Houston
MACY'S
Asset Protection Detective, Lenox Square - Standard Part Time
Permanent · Atlanta
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Officer, Cheshire - Full Time (2840)
Permanent · Cheshire
MACY'S
Asset Protection Detective, Vancouver - Full Time
Permanent · Vancouver
MACY'S
Director, Sales And Customer Experience
Permanent · Nashville
MACY'S
Asset Protection Detective, Mayfair - Full Time
Permanent · Wauwatosa
MACY'S
Asset Protection Security Guard, Southlake Mall - Standard Part Time
Permanent · Morrow
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Deer Park Outlet
Permanent · Deer Park
Published
Sep 29, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ivanka Trump brand goes DTC

Published
Sep 29, 2017

In the aftermath of being dropped by certain retailers, the Ivanka Trump brand has begun selling its handbags direct to consumers through its own e-commerce site this week.


Ivanka Trump


This is the Ivanka Trump brand's first direct to consumer move. It comes after the brand announced plans in July for a brick and mortar store that will be located in the lobby of New York's Trump Tower.

Previously Ivanka Trump's line was available only at retailers including Nordstrom, Nordstrom Rack, TJMaxx, Dillards, Neiman Marcus and Lord & Taylor.

Nordstrom dropped the brand earlier this year citing poor performance. Despite the President criticizing Nordstrom's decision as "unfair," the Seattle-based company said the decision was not related to Trump politics. Nordstrom's decision, however, came around the same time that the "Grab Your Wallet" movement to boycott all things Trump related hit its peak.

During the consumer boycott, TJMaxx instructed its employees to remerchandise Ivanka Trump product throughout stores and remove any brand signage advertising it. Neiman Marcus, Shoes.com, Jet, Gilt, Shopstyle and Belk all dropped Ivanka Trump as well.

More recently, Ivanka Trump's brand has been embroiled in legal actions. A trial date has been set in the Aquazzurra copyright infringement case, and the brand has been in the center of factory and labor controversy. There have also been rumblings about its involvement in receiving subsidies from foreign governments.

Ivanka Trump stepped down from her official role at the brand in January so that she could become a White House advisor. Since that time, Abigail Klem has led the brand through its rocky retail road. Going direct to consumer is the brand's best hope for continued growth as an independent retailer.

Currently only handbags are offered on the Ivanka Trump website. Customers are directed to remaining retail partners for apparel, shoes and jewelry. The Trump Tower Ivanka Trump store is slated to open this fall.
 

Copyright © 2022 FashionNetwork.com All rights reserved.