×
68 094
Fashion Jobs
NORDSTROM
General Manager- Cafe Bistro- Barton Creek Square
Permanent · Austin
NORDSTROM
Asset Protection - Agent - Fashion Mall at Keystone
Permanent · Indianapolis
NORDSTROM
Asset Protection - Security Ambassador - Palo Alto
Permanent · Palo Alto
NORDSTROM
Asset Protection - Agent - Fashion Outlets of Chicago Rack
Permanent · Rosemont
NORDSTROM
Asset Protection - Security Ambassador - Factoria Mall Rack
Permanent · Bellevue
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Berlin
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Indianapolis
KOHLS
Loss Prevention Associate
Permanent · Plainfield
KOHLS
Loss Prevention Assistant Supervisor
Permanent · Plainfield
OLD NAVY
Assistant Manager, Customer Operations - Central Plaza
Permanent · Ballwin
COTY
Account Executive, Retailer.Com
Permanent · New York
COTY
Account Executive, Retailer.Com
Permanent · New York
MACY'S
Manager, Omni Operations
Permanent · Savannah
MACY'S
Manager, Omni Operations
Permanent · Hoover
MACY'S
Manager, Merchandise Execution
Permanent · Niles
MACY'S
Manager, Omni Operations - Lakeline Mall
Permanent · Cedar Park
MACY'S
Asset Protection Security Guard, Dallas Galleria - Part Time
Permanent · Dallas
MACY'S
Manager, Merchandise Execution
Permanent · Merritt Island
OLD NAVY
Assistant General Manager - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant Manager, Customer Operations - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant General Manager, Customer Operations - Christiana Towne Ctr
Permanent · Christiana
OLD NAVY
Assistant Manager, Customer Operations - Summit Woods Cross
Permanent · Lee's Summit
Translated by
Jennifer Braun
Published
Jun 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

J.Crew changes its business strategy

Translated by
Jennifer Braun
Published
Jun 11, 2018

In anticipation of a brand relaunch scheduled for September including expanded collections to revitalise the business, the American brand, J.Crew, has closed its shop in Paris to instead focus on opening in department stores.

Summer 2018 collection - J.Crew


In 2015, the brand historically known for its preppy chic style, inaugurated a first street address in Le Marais, a location dedicated to its women’s line. That year, J.Crew also entered the Bon Marché in Paris. The brand still owns this location within the department store, but closed its address in Le Marais in January 2018, in an effort to shrink its stock in its home market, as well as internationally.
 
Still, J.Crew, who intends to gradually leave the brick-and-mortar model and place digital at the forefront, will not neglect physical locations either. Instead, it’s taking a step to the side, focusing on department stores. In France, J.Crew will arrive on September 1 in four department stores: Galeries Lafayette Haussmann in Paris, in Nice Massena and in Bordeaux, as well as in BHV Parly 2, which was recently renovated.

For J.Crew, 2017 was a year of change. Founded in 1983 in Paris, Jenna Lyons, a brand leader, left her position as general manager and artistic director, followed a few months later by CEO, Mickey Drexler, while sales continued to decline since some time. The brand has tried to add new life, both in terms of image (with a more inclusive purpose), and its offerings (expanded range and more casual styles). New management announced a few days ago that this renewal will finally materialise in September 2018.
 
The brand, which first entered the European market in 2013 with a store in the United Kingdom, saw its turnover fall by 7 percent ($391.9 million) and by 6 percent on a constant exchange basis, in the first quarter of fiscal 2018. About 20 J.Crew stores will close this year, while there is only one opening planned.

Copyright © 2022 FashionNetwork.com All rights reserved.