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AFP-Relaxnews
Published
Dec 2, 2014
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J.W. Anderson Spring/Summer 2015 campaign a male/female diptych

By
AFP-Relaxnews
Published
Dec 2, 2014

The London-based designer hired regular collaborator Jamie Hawkesworth for a new matching men's and women's campaign for his J.W. Anderson brand. 

Jonathan Anderson's latest campaign is a mysterious mix of black and white and color photography presented in diptych form. Styled by Benjamin Bruno, the pictures feature both a male and female model emerging from the sea in pieces from the designer's latest collection, with the images swapping place for the men's and women's campaigns. 

Art direction came from legendary French design duo M/M (Paris), famed for their work with Balenciaga, Björk and Givenchy, among many other major names in fashion and music. They also recently worked with Anderson for the relaunch of LVMH-owned luxury label Loewe, providing the new visual identity, packaging and showroom displays for the Spanish brand. 

Rising photographic talent Jamie Hawkesworth returns for another J.W. Anderson campaign, having shot all the brand's adverts over the past two years. Hawkesworth also photographed Anderson's debut lookbook for the menswear and accessories collection he presented for Loewe this summer in Paris.

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