Jennifer Lopez to star in Guess Jeans spring 2018 Campaign

By

Obi Anyanwu

Published
Nov 22, 2017

Guess on Tuesday announced actress, singer and entrepreneur Jennifer Lopez as the face of the Guess Jeans spring 2018 advertising campaign.

Lopez, better known as “J.Lo,” has been the face of L’Oréal Paris, collaborated on shoes with Giuseppe Zanotti, and launched her own fashion label, jewelry collection, and fragrance line. Though the global star has been a part of the fashion industry for several years, she serves as the face of Guess Jeans for the first time.
 
“When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” said Lopez.

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“When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’ Spring 2018 campaign.”
 
The Bronx, New York-born talent served as an inspiration for the campaign; more specifically her life as a performer in Las Vegas and as an actress in Hollywood.

Guess Co-Founder Paul Marciano art directed the campaign that was shot at an elegant villa by fashion photographer Tatiana Gerusova.
 
“Jennifer Lopez is a Guess Girl’s dream. She is an accomplished artist, she is iconic, and sensual,” said Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience.”
 
J.Lo this month wore a Guess crop-top in the video for her song ‘Amor, Amor, Amor’ with reggaeton artist Wisin of Wisin & Yandel. The artist serves as the Guess face, following singer Camila Cabello and model Hailey Baldwin.