Jeremy Scott takes creative lead at Moschino

Moschino has announced that Jeremy Scott will replace Italian designer Rossella Jardini who had been creative director at the brand since 1994.

Born in Missouri, USA, Jeremy Scott trained in fashion design at the Pratt Institute in New York City, before moving to Paris where he launched his namesake brand. Returning to the US in 2002, Scott relocated his label to Los Angeles, where he has worked with sportswear company Adidas on the cult 'Jeremy Scott for Adidas Originals' line, and has also collaborated with musicians Miley Cyrus, Madonna, and Kanye West among others on fashion projects.

The designer will have his Milan runway debut with the upcoming Fall-Winter 2014 show in February 2014. Moschino was excited by the designer's punky, street-style aesthetic.

"This appointment respects the DNA of the brand as Jeremy Scott represents not only an eclectic and contemporary communicator but most of all a designer capable of re-interpreting the identity and the essence of Moschino."

The brand also thanked the outgoing Rossella Jardini for her 19 years with the company: "her creativity and tenacity drove the brand on and Rossella Jardini will always remain a crucial part of our history."