Jockey debuts new Jockey Signature line at Dillard's

By

Gabriella Lacombe

Published
Aug 28, 2018

American underwear and apparel brand Jockey has launched a new line, Jockey Signature, exclusively at Dillard's department store and online at the Jockey brand website.  

The Wisconsin-based brand debuted the new line with the release of its Jockey Signature Modern Mix collection for women, which includes a sleep boxer, t-shirt, sleep tank, bralette, and three styles of underwear bottoms ranging in price from $18 to $24. Jockey intends to release four different collections for men under the Jockey Signature name throughout this month, which are set to retail between $30 and $38. 

The women's Modern Mix collection features the brand's non-rolling, non-pinching signature waistband, while the men's collections offer a flurry of tech-adjacent fabric names - Prima Cotton, Cool Tech and StayNew Technology, Cotton Modal Stretch, Ultra Mesh - all meant to deliver comfort, breathability and odor control. 

"The Jockey Signature collection is an elevated product offering with supreme attention to detail," said Laetitia Lecigne, Jockey Creative Director. "The Signature brand is rooted in premium fabrics, superior design elements and Jockey quality craftsmanship. We are thrilled to deliver these exceptional collections and introduce Jockey to the Dillard's shopper."

The underwear brand's other recent releases include its Retro Stripe collection launched in March of this year, and its Seamfree Air True to You Shades line of nude, seamless underwear released in 2017 in a variety of shades to reflect inclusivity and appeal to a diverse audience.