Joe Fresh joins the blogosphere

By

Obi Anyanwu

Published
Jun 24, 2015

Canadian fast fashion retailer Joe Fresh launched its blog, Joe Fresh Post, this week, featuring original content including interviews, style tips, contests, its social media feed, and news from the company.

The blog is also a shopping destination with an "Editor’s Picks" function that links directly to the items on the brand’s website. Traffic to the blog will be driven through paid advertising on Facebook, Twitter, Instagram and via e-mail.

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The first features on the blog include interviews with Nancy Won and Jillian Vieira, the Senior Fashion Features Editor and Associate Fashion Editor, respectively, at Flare Magazine; siblings Lola and Nikki Ogunnaike, who have worked for a number of the top American media outlets including NBC’s Today show, CNN’s American Morning, The New York Times, Elle, Harper’s Bazaar, The Rolling Stone, Glamour, Vanity Fair, and InStyle; and Karla Martinez de Salas who held positions at Elle, Vogue, The New York Times, and W.