Joe Fresh teams up with Canadian bloggers
Canadian retailer Joe Fresh has teamed up with Canadian bloggers to provide “workday-improving tips” in a new campaign featured on its blog.
Partnering with President’s Choice, the campaign features several Canadian bloggers sharing “workday-improving tips” and a featured look wearing Joe Fresh.
Featured bloggers include Dani Goddard from the blog Girls of Toronto; Daniel Reyes from the blog Do the Daniel’s; Maya Fitzpatrick from the blog Mayahood; Ama Scriver a writer and contributor to View the Vibe; Natalie Ho from the blog My Little Secrets; as well as Nick Joly from the blog Inspired by Nick.
In a short blurb and photo, bloggers share tips such as “Get your beauty sleep”, and “Take time to breathe” as workday-improving tips.
It’s not the first time Joe Fresh works with local online stars. Last March, the retailer in partnership with Canada’s Flare magazine launched a design collaboration with five social media personalities for a second time. Personalities included Sonya Esman, Ania Boniecka and more.
Joe Fresh was founded in Toronto in 2006.
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