John Lewis partners with Trilogy for new Denim Wardrobe concept
John Lewis, the UK department store retailer, is launching a new lifestyle concept together with premium denim brand Trilogy. The dedicated space will be called Denim Wardrobe by Trilogy and be located in John Lewis' Peter Jones store. The selection of clothes will also be sold online.
Trilogy has used its knowledge of premium denim brands to choose the pieces to be sold in the Denim Wardrobe, which will include both denim and non-denim clothing. The brands include J Brand, AG, American Vintage, Pyrus and Helene Berman.
Trilogy founders James Leslie and Lesley Torson said, "We are delighted to be part of such an exciting development with Britain’s most iconic department store and are very honoured that John Lewis has chosen to partner with Trilogy on such a key fashion initiative."
Ed Connolly, fashion buying director for John Lewis said, "We are thrilled to partner with Trilogy and bring their extensive denim expertise and range to our customers. With widespread consumer appeal, denim continues to be a key wardrobe staple."
The Denim Wardrobe will launch in Peter Jones on January 28 and is set to expand to other John Lewis stores in the future.
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