×
42 191
Fashion Jobs
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
MARSHALLS
Store Operations Financial Planning & Analysis Manager
Permanent · Framingham
TJX COMPANIES INC.
Product Manager ii
Permanent · Marlborough
TJX COMPANIES INC.
Background Screening Compliance Investigator
Permanent · Marlborough
KOHLS
Staff Product Manager-Innovation
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Rapid City

Juicy Couture relaunches with $25,000 Swarovski Crystal jumpsuit

By
Published
today Apr 2, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Juicy Couture has been relaunched by stylist Jamie Mizrahi who showed the brand at its first NYFW show last month. The relaunch includes a partnership with Swarovski Crystal to bring the brand's iconic tracksuit back.


Juicy Couture exclusive Swarovski Crystal embellished velour crop top - Farfetch.com


Mizrahi's Instagram introduced the Juicy reboot saying, "Nostalgia has proven to be one of our brand’s greatest assets and I truly believe it will be the springboard to launch us into the next phase of the brand’s evolution."

The new collection adds Swarovski Crystal embellishments to the brand's tracksuits, made famous by Paris Hilton in the early aughts. Juicy customers can personalize their tracksuits by having their name spelled out in the embellishments, while the hero piece in the collection is a $25,000 jumpsuit featuring head-to-toe crystals.

This first installment of Juicy's relaunch is available on Farfetch and includes solids and fully embellished pieces. Silhouettes include crop tops, cropped zip jackets, cropped hoodies, shorts, a romper, and pants. The brand's signature scaled-down size proportions are alive and well, in stark contrast to a number of other brands that are now focusing on inclusive sizing.

While some hoodies are offered in more generous silhouettes, Mizrahi also has kept the brand's design true to its original skin-bearing aesthetic. Juicy co-founders Nash-Taylor and Skaist-Levy notoriously told their manufacturers to fit small, saying, "If you think they look like baby clothes, they are the right size."

Juicy will continue relaunching this season with additional drops later this month and into May. While the original Juicy tracksuits cost about $160, price points for the relaunched collection range from $275 for the crop jacket to $1,350 for fully embellished velour crop tops. Monogramming and custom art is available on all pieces for additional fees.
 

Copyright © 2020 FashionNetwork.com All rights reserved.