K-Swiss names Patrick Buchanan the new Director of Global Marketing
K-Swiss announced on Wednesday the appointment of Patrick Buchanan as new Director of Global Marketing, effective immediately. He will report directly to K-Swiss President Barney Waters.
Buchanan, who previously served as Marketing Director of Rocky Brands’ footwear label Creative Recreation, brings over a decade of marketing experience to K-Swiss. His expertise ranges from brand building to celebrity partnerships, retail, co-op programs, public relations, advertising, social media and content creation.
In addition to serving as Creative Recreation Marketing Director, Buchanan worked in public relations roles at Hudson Jeans and Royal Elastics.
In 2016, K-Swiss announced that it would move its headquarters from Westlake California to Downtown Los Angeles on January 1, 2017. The company also appointed former Puma Creative Director Sean O’Shea as K-Swiss Creative Director, and appointed Truman Kim as Chairman and CEO succeeding Larry Remington who retired from the company. In 2015, the company acquired Supra and Kr3w from Korean parent company E-Land.
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