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Translated by
Nicola Mira
Published
Apr 22, 2016
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Kaporal launches into global e-commerce and opens a flagship store in Paris

Translated by
Nicola Mira
Published
Apr 22, 2016

Kaporal will set up shop in one of the most dynamic Parisian fashion streets. On May 12 the French brand will open at 35-37 rue du Faubourg Saint-Antoine, close to the Bastille square, taking over from a furniture store. Kaporal, whose roots are in the Marseilles denim industry, will showcase its range in a 200-square-meter store, a key location in close proximity with Vans, Carhartt and Chevignon.


Kaporal will showcase its denim-based range at 35-37 Faubourg Saint-Antoine, Paris. - Kaporal


"We will adapt our product concept and range to the location," said Laurence Paganini, the brand's General Manager. Since I joined two and a half years ago, we have focused our work on opening stores in prime locations. "

In the span of a few months, Kaporal opened at Nice Cap 3000, in the Velizy 2 shopping mall in central Nice, and a store in Grenoble's Grand’place shopping mall. The latest opening is the 87th for the brand.

In parallel with its expansion in France, the brand reached a new international milestone with the launch of its '.com' website.

The site was developed internally by Kaporal and will function as a showcase of the brand's product line but will also include a strong editorial component featuring the 'Kulture Jean' content.

The new website is available in French and English and will reach out to customers and visitors in 26 countries.

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