Kenneth Cole announces licensing change for its undergarment lines
Kenneth Cole is changing the licensing partner for its eponymous undergarment lines. The American lifestyle brand has just announced the licensing change, leaving Esportia International for Delta Galil. The former, which is based in California, will remain in effect in the interim until the arrival of the first products developed by the Israeli company specializing in undergarments in the Fall of 2012. This choice was the result of the new partner’s international orientation: for aside from being listed on the Tel Aviv Stock Exchange, Delta Galil has set up studios, logistical platforms and production facilities on almost every continent.
Kenneth Cole New York automne-hiver 2011/2012
Thus, Kenneth Cole has demonstrated its strengthened international commitment. A few weeks ago, the premium brand has announced that it has signed a partnership with Reliance Brands, a player in local retail working with such companies as Ermenegildo Zegna and Diesel, to open stores in India.
The label originally specialized in footwear, has since become global and is now present on all continents, 170 stores (one hundred of which are in the United States), and hundreds of multi-brand retail outlets. With two main lines, Kenneth Cole New York and the younger Kenneth Cole Reaction, the company reported sales revenues of $457 million in 2010.
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