Kit and Ace to open Covent Garden store

Canadian premium apparel brand Kit and Ace is coming to the Seven Dials area in London's Covent Garden. It is opening a store on 15 Monmouth Street on July 14, which will span more than 1,700 sqft.

Kit and Ace was founded in 2014 and has nearly 60 stores in locations across North America, Australia, the United Kingdom and Japan. Last year it opened a pop-up stop on Regent Street, where it now has a permanent store.

JJ Wilson, Co-founder and Head of Brand at Kit and Ace, said: “We’re excited to open our fourth location in the UK, and our first permanent showroom in West London. Seven Dials has a great mix of retailers and is the perfect location for us.”

Sam Bain-Mollison, Head of Group Retail Strategy and Letting at Shaftesbury, said: “Seven Dials continues to flourish with the addition of modern, international fashion brands that are hard to find elsewhere in London.”

The Seven Dials area is currently popular with international retailers - French-Swedish sportswear brand Ron Dorff recently chose it for its first-ever UK store.

Kit and Ace to open Covent Garden store

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