Kith introduces Kidset children’s collection

By

Obi Anyanwu

Published
Feb 19, 2016

Kith founder, Ronnie Fieg took to his blog to share plans for 2016, which included more sneaker collaborations and a Miami store opening, but in his post, he left out a major product expansion that launched on Friday.

 
The New York City-based retailer and streetwear brand introduced Kidset, a children’s capsule collection. The 25-piece collection features Kith’s staple styles designed for toddlers and grade school children.
 
Pieces that can be found in the collection include a MA-1 bomber jacket, logo t-shirt and sweatpants among others. The lookbook that launched on Friday along with the collection also shows sweatshirts and hoodies featuring the same side zip details as the adult versions. Prices range from $34 for a t-shirt to $100 for the bomber jacket.

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In December, Kith launched its first ever women’s collection and women’s retail store at 64 Bleecker Street across the street from the men’s location in Manhattan. The introduction of the women’s line and the children’s line shows that Fieg is determined to make his company into a full lifestyle brand for the whole family.
 
Kidset is available at the Kith Manhattan and Brooklyn stores as well as the Kith website.