Kith opens new Manhattan flagship in NoHo
Kith on Friday opened a New York City flagship store at 337 Lafayette Street in NoHo. The new flagship replaces the lifestyle brand’s 644 Broadway location that first opened in 2011 and expanded to take over Atrium and housed the Kith Treats concept.
The 10,000-square-foot, three-story flagship is located less than one minute away from where the previous flagship was located, and consolidates the three Kith concepts under one roof.
Founder Ronnie Fieg partnered with frequent collaborator Snarkitecture on the new space, which retains interior design details such as concrete floors, glass shelves and dividers, and silver walls. The men’s and women’s apparel collections are located on the first floor and third floor, respectively, while the footwear offering and Treats concept is located on the second (main) floor.
In addition, the flagship houses an event space where the brand will host projects and brand partnerships.
Kith currently operates stores in Brooklyn, Miami and a shop-in-shop location at Bergdorf Goodman.
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