Knot Standard opens first concept store in London
Men’s tailoring brand Knot Standard opened on Tuesday a new pop up concept with Storefront in London at 2 Soho Square. The weeklong concept store that closes on May 8 marks as the brand’s first physical retail location in Europe.
In store, customers can create custom garments from Loro Piana, Dormeuil, and Ariston fabrics with the help of Knot Standard stylists. Customers can also select the fabrics physically or digitally through Knot Standard’s virtual studio imagery, which is also available at the brand’s concept store at the Bloomingdale’s flagship in New York City that opened in November.
Knot Standard partnered with Storefront to open the concept store. Storefront operates over 10,000 short-term retail spaces in major cities such as London, New York City, Hong Kong, Los Angeles, Amsterdam, San Francisco and Milan, and it has partnered with companies such as Google, L'Oréal, Nike, Hermès, Puma and Etsy.
Founded in 2010 by John Ballay and Matt Mueller, Knot Standard utilizes modern technology, classic tailoring and stylists to create custom garments. The brand currently operates 8 showrooms in the US in New York City, Chicago, San Francisco, Washington DC, Houston, Dallas Austin, and Dubai, as well as a shop-in-shop at Bloomingdale’s and an online studio.
Knot Standard this spring introduced Casual Luxury to its product offering to provide custom garments for all occasions.
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