Kohl's expands by launching beauty brand, Bliss

By

Obi Anyanwu

Published
Feb 26, 2015

Kohl’s has announced the launch of their spa-oriented, well-being brand, Bliss. The launch of Bliss expands Kohl’s beauty offering which includes LORAC, Pür Minerals, CARGO Cosmetics and H2O Plus.

"We are excited to add Bliss to our growing assortment of national brands," said Kevin Mansell, chairman, chief executive officer and president of Kohl's. "Over the past two years, we have introduced more than thirty new beauty brands and will continue to support this momentum by bringing our customers another trusted, well-known name with Bliss."
 
Bliss signature skin care and body products will be available at as many as 500 stores and on Kohls.com as early as Monday, March 2nd, 2015 beginning with a curated selection of products. Bliss brand’s official launch of 50 products will be on Sunday, March 15th, followed by the release of an exclusive Beachin’ Body Bliss Kit that will be available on Friday, May 15th.

Mike Indursky, blissworld LLC President added, "Our partnership with Kohl’s allows us to build upon our philosophy to make consumers look and feel beautiful, healthy and happy every day by offering our latest and most effective skincare products to loyal Kohl’s shoppers across the country."

The new collection of skincare and body products will expand over the next year as the partnership grows.