Koovs announces Bollywood collaboration
London-listed e-tailer Koovs said Monday that it is linking with “one of the most anticipated Bollywood movies for 2017,” Jab Harry Met Sejal, starring Shah Rukh Khan playing Harry, and Anushka Sharma playing Sejal.
As styling partner for the film, the company has created an exclusive capsule collection of selected women's and men's fashion from the movie, which will be launched on its koovs.com website to coincide with the film's release on August 4.
The collaboration will also include a co-branded multi-media campaign featuring Shah Rukh Khan and culminating with a social media contest to meet and greet the stars.
Koovs CEO Mary Turner said: “Partnering with Bollywood has a massive effect in helping young people connect with our brand, so it's a really smart and cost-effective way for Koovs to leverage the momentum the film is creating across all media platforms and it's a perfect fit with our brand essence."
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