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Published
Mar 15, 2016
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Kylie Jenner shares first Puma campaign photo

Published
Mar 15, 2016

Puma confirmed in February a huge brand ambassador deal with Kylie Jenner, and last weekend, the 18-year-old took to social media to share the first photo from the Puma campaign she stars in.


The Puma Fierce campaign featuring Kylie Jenner


 
“Excited to reveal my campaign for the ‪@PUMA Fierce, a lightweight trainer with zero excuses,” said Kylie on Twitter. She announced the April 1 release date for the Puma Fierce sneaker on Instagram as well. Puma launched a landing page for the new sneaker on its website.
 
Kylie is seen wearing the new trainer in the campaign as well as a blue Puma top and matching tights. The German sportswear company released another photo from the campaign featuring Kylie working out with a leather medicine ball.

The Puma Fierce is a technical trainer with “upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements,” according to the brand’s press release. The sneaker is expected to retail for $90.
 
The youngest Kardashian-Jenner clan member was made a brand ambassador for Puma in February. The partnership is rumored to be a seven-figure deal for around $1 million. Kylie joins Rihanna as one of Puma's brand ambassadors, but so far only the latter has a sneaker and apparel deal. In addition to Puma, Kylie has a women’s clothing collection with Kendall Jenner at PacSun and her own cosmetics line. 

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