×
30 141
Fashion Jobs
HUGO BOSS
Merchandising Coordinator, Ecommerce
Permanent · New York
RALPH LAUREN
Polo Factory Store - General Manager
Permanent · Manchester
AEROPOSTALE
Director, Digital Marketing, CRM & Loyalty, Sparc Group
Permanent · Lyndhurst
ESTÉE LAUDER COMPANIES
Lead, Project Manager, Americas Supply Chain Technology
Permanent · Bristol
ESTÉE LAUDER COMPANIES
Keyholder - The Cosmetics Company Store - 20 Hrs - Wrentham Village Premium Outlets - Wrentham,ma
Permanent · Wrentham
CLINIQUE
Retail Beauty Sales Manager - Clinique - 38 Hrs - Willowbrook - Houston, tx
Permanent · Houston
ESTÉE LAUDER COMPANIES
Manager, Hrbp, Melville Manufacturing Operations
Permanent · New York
ANN TAYLOR
Part-Time Sales Manager
Permanent · Mebane
HOMEGOODS
70118-lp Detective
Permanent · Lutz
HOMEGOODS
Loss Prevention Detective
Permanent · Los Angeles
MARSHALLS
lp Detective - Boston Fenway
Permanent · Boston
MARSHALLS
70118-lp Detective Miami Gardens
Permanent · Miami Gardens
HOMEGOODS
70118-lp Detective
Permanent · Bradenton
MARSHALLS
lp Detective - Homestead, fl
Permanent · Homestead
MARSHALLS
70118-lp Detective Miramar
Permanent · Miramar
L'OREAL GROUP
Senior Manager, Digital Solutions & SEO Lead, Cerave us
Permanent · New York
L'OREAL GROUP
Senior Manager/Director, Omni-Shopper Marketing - Garnier Skincare
Permanent · New York
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Great Falls
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Memphis
VICTORIA'S SECRET
Asset Protection Investigator (Kansas City, Kansas - Legends Outlets & Summit Fair Mall)
Permanent · Topeka
ROSS STORES
Human Resources Manager
Permanent · Chicago
H&M
West Coast Sales HR Manager
Permanent · Los Angeles
Published
Apr 11, 2013
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L’Oréal attempts to seduce the Chinese market with its luxury offering

Published
Apr 11, 2013

Global cosmetic giant L’Oréal is counting on it luxury division to seduce a new generation of Chinese consumer. The company’s luxury brands boosted sales outside of Europe and the United States in 2012 by 13.6%. “We estimate that there will be around 250 million new Chinese customers that will use our products in the next 10 to 15 years. A significant proportion of these will be drawn to L’Oréal’s luxury brands, a division that has always been strong and that will continue to lead the way in the future,” said CEO Jean-Paul Agon at a recent conference in Shanghai.


And to win over these new customers, L’Oréal is continuing to roll out its big names in China. In May, Yves Saint Laurent Beauté will be launched in the country, joining other big brands such as Lancôme, Giorgio Armani, Clarisonic and Shu Uemura.

The group is taking into account research done at Pudong in Shanghai and is adapting some of its formulas to meet the requirements and traditions of Asian skins. The demand for the use of traditional Chinese medicines has lead the creation of products such as Energie de Vie by Lancôme, an energy recharge lotion rich with Rhodiola extract, Gentian and Wild Yam.

In 2012, L’Oréal reported annual revenue of 22.5 billion euros, up 10 on the previous year.

Copyright © 2021 FashionNetwork.com All rights reserved.