×
73 130
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Chestnut Hill
Permanent · Newton
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Boca Raton
Permanent · Boca Raton
JCPENNEY
Sales Floor Supervisor - Paradise Valley Mall
Permanent · Phoenix
HOMEGOODS
Loss Prevention Detective
Permanent · Braintree
MARSHALLS
Retail Sales Floor Supervisor
Permanent · Monticello
URBN
fp Stylist
Permanent · ALBUQUERQUE
RALPH LAUREN
pt Sales Professional
Permanent · Malibu
RALPH LAUREN
ft Sales Professional
Permanent · New York
URBN
Terrain Doylestown Cafe | Assistant General Manager
Permanent · DEVON
URBN
Free People Assistant Visual Manager
Permanent · HUNTINGTON BEACH
URBN
Free People Assistant Visual Manager
Permanent · BURLINGTON
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
FABLETICS
Principal Product Manager
Permanent ·
UNDER ARMOUR
Stock Teammate, Part-Time 3am-11am Shift, $16.75 Per Hour
Permanent · COMMERCE
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Chestnut Hill
Permanent · NEWTON
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Boca Raton
Permanent · BOCA RATON
OLD NAVY
Assistant General Manager - [email protected] cr
Permanent · GRAND RAPIDS
GAP INC.
Asset Protection Coordinator - 4th & Market - sf
Permanent · SAN FRANCISCO
OLD NAVY
Asset Protection Coordinator - Oakland Area
Permanent · CONCORD
NEWELL
Maintenance Manager- Automation
Permanent · VICTORVILLE
NEWELL
Quality Manager
Permanent · MOGADORE
By
Reuters
Published
Jan 8, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L'Oréal ends Garnier sales in China amid slowdown

By
Reuters
Published
Jan 8, 2014

SHANGHAI, China - French cosmetics giant L'Oréal has halted sales of Garnier beauty products in China to focus on other brands, a week after U.S. rival Revlon pulled out completely from the slowing China market.>

The firm will concentrate on its L'Oréal Paris and Maybelline New York product lines, a China-based spokeswoman said in an email to Reuters on Wednesday. Those brands have been performing more strongly in China.


China's $25.9 billion (15.7 billion pounds) cosmetics market is the third biggest in the world. It is expected to grow 63 percent for the five years to 2015, according to consumer research firm Euromonitor.

"To strengthen our leading position, we have decided to discontinue the sales of Garnier products in China and focus our efforts on our two leading brands - L'Oréal Paris, the number one beauty brand, and Maybelline New York, the number one make-up brand in China," the spokeswoman said.

L'Oréal has said the China market, its third biggest where it has a market leading 17 percent market share according to Euromonitor, was "slowing, although still dynamic", according to its third quarter financial statement in October.

"As growth in China slows brands are starting to evaluate their portfolios in China and to focus on where they see the biggest growth," said Torsten Stocker, Hong Kong-based partner with consultancy firm AT Kearney.

Revlon, owner of the Almay cosmetics brand and Sinful Colors nail polish, plans to exit China where sales of its cosmetics have been falling, the U.S. firm said at the end of December. It will cut over 1,000 jobs as part of a move aimed to save about $11 million a year.

The Chinese market is full of potential for Western brands. The Chinese cosmetics sector more than doubled in size between 2008 and 2012, according to a report last year by Fung Group that cited the National Bureau of Statistics in China.

But China is also a complex market with many pitfalls for foreign companies, while a slowing economy and crackdown on extravagance has weighed on luxury brands sales.

© Thomson Reuters 2023 All rights reserved.