L’Oréal invests in its luxury products division with a new role

By

Sarah Ahssen

Published
Jan 12, 2012

Vincent Boinay has just been selected for the role of International Retail Director for L’Oréal’s luxury products division. The position was newly created in an effort to improve relations with key international distributors and to oversee the beauty giant’s entire retail network of the luxury products division.

Vincent Boinay, who joined the L’Oréal group in 1991, and held the position managing director of travel retail worldwide from 2005 to 2007.


L'Oréal’s second largest division after consumer products (L'Oréal Paris, Garnier), the luxury products division includes Lancôme, Armani, Yves Saint Laurent, Shu Uemura and Kiehl's and accounts for 23% of the cosmetics giant’s global sales.