×
67 936
Fashion Jobs
OLD NAVY
Assistant Manager, Customer Operations - Central Plaza
Permanent · Ballwin
COTY
Account Executive, Retailer.Com
Permanent · New York
COTY
Account Executive, Retailer.Com
Permanent · New York
MACY'S
Manager, Omni Operations
Permanent · Savannah
MACY'S
Manager, Omni Operations
Permanent · Hoover
MACY'S
Manager, Merchandise Execution
Permanent · Niles
MACY'S
Manager, Omni Operations - Lakeline Mall
Permanent · Cedar Park
MACY'S
Asset Protection Security Guard, Dallas Galleria - Part Time
Permanent · Dallas
MACY'S
Manager, Merchandise Execution
Permanent · Merritt Island
OLD NAVY
Assistant General Manager - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant Manager, Customer Operations - Sugarloaf Mills
Permanent · Lawrenceville
OLD NAVY
Assistant General Manager, Customer Operations - Christiana Towne Ctr
Permanent · Christiana
OLD NAVY
Assistant Manager, Customer Operations - Summit Woods Cross
Permanent · Lee's Summit
MACY'S
Manager, Omni Operations
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Tucson
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
Store Protection Specialist
Permanent · Orlando
ROSS STORES
Store Protection Specialist
Permanent · The Woodlands
L BRANDS
Manager, Operations Planning
Permanent · Reynoldsburg
L BRANDS
Art Director - Digital
Permanent · Reynoldsburg
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time - Merrimack
Permanent · Merrimack
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · New York
By
AFP-Relaxnews
Published
Aug 13, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L'Oréal taps Facebook for virtual makeup testing

By
AFP-Relaxnews
Published
Aug 13, 2018

L'Oréal is teaming up with Facebook to bring augmented reality makeup experiences to the masses.

L'Oreal


The global cosmetics giant is joining forces with the social media platform via ModiFace, the AR company that it acquired earlier this year.

Modiface will offer Facebook users the chance to virtually try on a range of makeup products from some of L'Oréal's best-known brands, including Maybelline, L'Oréal Paris, NYX Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay, and Shu Uemura. The project will kick off at the end of this month with an NYX experience.

"We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere," said Lubomira Rochet, L'Oréal Chief Digital Officer, in a statement. "We are very excited about that new step in our long-term partnership with Facebook."

"By bringing AR into the mainstream L'Oréal and Modiface are reshaping the beauty experience and we're thrilled to see this brought to life on Facebook," added Will Platt-Higgins, VP of Global Account Partnerships at Facebook.

Augmented reality and virtual reality technologies have becoming a major focus within the beauty industry over the past year, with brands such as Tarte, Charlotte Tilbury and Lancôme just some of the brands to have explored offering customers various immersive virtual experiences or online tutorials.

Copyright © 2022 AFP-Relaxnews. All rights reserved.