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By
AFP-Relaxnews
Published
Dec 16, 2014
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La Perla Spring/Summer 2015 campaign: top models galore and menswear

By
AFP-Relaxnews
Published
Dec 16, 2014

The upmarket Italian lingerie brand has revealed a new campaign, the first to feature the new men's line, with a supermodel-studded line-up of stars. 

La Perla has unveiled a new campaign shot by one of the biggest photographic duos out there, Mert Alas and Marcus Piggott, and starring a trio of the world's hottest models: Shanghai-born Ming Xi, Brazilian Izabel Goulart, and Franco-Swedish stunner Sigrid Agren all appear in the images, designed to show off the three women's contrasting looks and the range of La Perla's newest collections. 

The debut men's pieces are worn by Elite London's Richard Biedul who appeared in the brand's first ever men's show at Pitti Uomo in Florence this summer, and has also walked for labels including Brioni, Berluti and Richard James. 

In addition to being captured by Mert and Marcus, the images also credit famous art director Fabien Baron, best known for his work with Interview magazine as well as his campaigns. The pieces shown off include La Perla's swimwear as well as lingerie designed to be worn out on the town as well as around the house. 
 

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