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Published
Nov 16, 2010
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Lady Gaga to launch her own fragrance in spring 2012

Published
Nov 16, 2010

Privately held perfume maker Coty Inc., officially announced the signing of international artist Lady Gaga to develop and market her first-ever signature fragrance.

Lady Gaga
Lady Gaga on her last album

Lady Gaga has sold more than 13 million albums and 52 million singles worldwide and is one of the most influential pop singers of today making the artist the most recent dynamic addition to Coty’s portfolio of celebrity partnerships.

The creation of a fragrance ultimately will allow Lady Gaga to reach to her fans to the olfactory dimension. “Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers,” declared Bernd Beetz, Chief Executive Officer, Coty Inc.

The yet-to-be named fragrance line is expected to launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Company’s Coty Beauty division in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team.

“We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga’s overall artistic sensibility,” said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty.

Financial terms of the agreement were not disclosed.

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