Lancaster: packaging gets Brazilian-themed makeover
today May 30, 2014
This summer, Lancaster is trying something new by giving the packaging for their products their first makeover. For the occasion, the cosmetics brand called upon the expertise of the brand partnership consulting agency 19-03 (already enlisted by the likes of Monoprix and Tommy Hilfiger) to create a limited edition designed by Clements Ribeiro.
The Anglo-Brazilian fashion design duo, composed of Suzanne Clements and Inacio Ribeiro, has designed a colorful floral print. The brand’s iconic suncare products as well as its new summer fragrance have been decked out in Brazilian motifs dear to Clements Ribeiro.
The special Brazil collection, which is also heralds the upcoming FIFA World Cup, is available in limited edition, in approved Lancaster perfumeries in France and abroad, at prices between 35 and 49 euros.
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