Lancôme has taken its passion for matching beauty fans to the perfect foundation to extreme levels, earning itself a new Guinness World Record.

The luxury French beauty brand has broken the record for the 'Most people matched with foundation in 8 hours', following an event in New York that featured its signature 'Teint Idole Ultra 24h Long Wear Foundation'.

The brand's team of 10 makeup artists matched 1,327 individuals with their ideal shade over the course of the day.

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Foundation has become the focal point of the beauty industry over the past few months, with bands battling it out to prove that they offer the most diverse range of shades needed to find the perfect match. Labels such as TooFaced, Fenty Beauty by Rihanna, Huda Beauty, Maybelline and Neutrogena are just some of the companies that have risen to the challenge of offering shoppers more diversity when it comes to shade ranges, ingredients or cruelty-free formulas.

Earlier this month, Beautyblender also announced the launch of a debut 32-shade foundation series, while prestige brand Estée Lauder revealed that it would be expanding its 'Double Wear Stay-In-Place Makeup' line from 42 to 56 different hues.