Lands’ End launches new ‘Lighthouse’ concept
Lands’ End announced Wednesday the launch of Lighthouse by Lands’ End, a new label and retail concept. The new label launched its presentation at the Willow Grove Park Mall in Willow Grove, Pennsylvania on Black Friday, and will expand the concept to eight Sears locations in February 2016.
Lighthouse by Lands’ End honors the brand’s heritage through a different approach to American style. The merchandise presentation features a lighthouse logo and messaging that draws upon the brand’s heritage. The label’s retail location has its own mall entrance located on the second floor of the Sears store at Willow Grove Park Mall, as well as 9,000 square feet of selling space.
Federica Marchionni, CEO, Lands’ End. “As we develop the Lighthouse by Lands’ End collection for next year, we will focus on classic, casual styles that, like the lighthouse itself, will stand true to our heritage.”
The American brand has supported the restoration of American lighthouses and most recently partnered with the US Lighthouse Society to preserve America’s historic lighthouses.
Ms. Marchionni added, "Since the company was founded in 1963, the lighthouse has been a treasured symbol of our brand's heritage. While our company has evolved over the past 50 years, our love of lighthouses and our rich nautical history has stayed the course.”
Lands’ End is a multi-channel retailer of clothing, accessories, footwear and home products.
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