Lee launches children’s line with CWF

By

Sarah Ahssen

Published
Dec 11, 2013

Denim brand Lee has signed a licensing agreement with CWF (Children Worldwide Fashion) - a group that also works with Burberry, Chloe and Little Marc Jacobs – for the design, production and distribution of a line of children’s wear.

Owned by VF Corp, Lee will launch a line of clothing for children aged 4 to 16, taking inspiration from its main line which was established 125 years ago. The agreement covers Europe, Russia, the Middle East and Africa and will come into effect for autumn-winter 2014-2015.

For CWF, the partnership represents a second project with VF Corp, adding to an ongoing licensing deal with Timberland that has been running for the past 15 years.

The line will be sold via a selection of department stores, multi-brand boutiques and e-commerce websites.