×
60 609
Fashion Jobs
BLOOMINGDALE'S
Outlet Keyholder Selling, Woodfield - Full Time
Permanent · Schaumburg
ADIDAS
Senior Manager, Partnership Marketing
Permanent · Portland
LEVI'S
sr. Director Human Resources Communications
Permanent · Remote
TAPESTRY
Stock Lead ii
Permanent · New York
BATH & BODY WORKS
Distribution Center Operations Manager - pm Shift - Reynoldsburg, oh
Permanent · Reynoldsburg
SHISEIDO
Planner, Demand Planning
Permanent · New York
MARSHALLS
Loss Prevention Detective
Permanent · Golden
TJ MAXX
lp Detective
Permanent · Pittsburgh
HOMEGOODS
Distribution Center Supervisor
Permanent · Lordstown
TJ MAXX
Distribution Center Loss Prevention Specialist- Weekends
Permanent · Worcester
TJ MAXX
Loss Prevention Detective
Permanent · Carlisle
HOMEGOODS
Loss Prevention Detective
Permanent · San Jose
MARSHALLS
Loss Prevention Detective
Permanent · Wyoming
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Somersworth
MARSHALLS
Loss Prevention Detective-Milwaukee
Permanent · Milwaukee
HOMEGOODS
Loss Prevention Customer Service Associate
Permanent · San Carlos
TJX COMPANIES
Senior Product Manager - Global Buying Tools
Permanent · Marlborough
MARSHALLS
Operations Supervisor Distribution Center
Permanent · Decatur
MARSHALLS
Retail Loss Prevention Detective
Permanent · Niagara Falls
MARSHALLS
Loss Prevention Customer Service Associate Part Time
Permanent · Houston
TJ MAXX
lp Detective - Store 62, Hartsdale, ny
Permanent · Hartsdale
MARSHALLS
Retail Loss Prevention Detective
Permanent · Greece
Published
Apr 11, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lee unveils new store concept

Published
Apr 11, 2014

Having handed over its Parisian store on rue des Rosiers (3rd District) to All Saints last year, Lee will open a new shop this Sunday at 35 Rue du Temple in Paris (a location formerly occupied by Hartford).

Lee is to launch an e-shop in France in the second half. © Lee


The new location, measuring almost 80 m², will highlight the men’s and women's collections of the denim brand.

It will also allow Lee to test out its new store concept, which, although still in need of some fine-tuning, will be rolled out in Antwerp in the coming months, and then gradually in its other brand outlets (approximately twenty worldwide).

"Until now, we’ve had a fairly raw approach to our stores: a lot of industrial materials and dark wood. We called the concept the 'Black System’. Today, we’ve retained this rather crude approach, keeping with the spirit of the house, but now we’ve opted for a modern look. The result in a very bright atmosphere with light woods. It’s the kind of atmosphere that we’d like to bring to all of our stores," says Gilles Laumonier, president of Lee International for the EMEA (Europe, Middle East, Africa) region.

The denim brand also plans to accelerate development in France, Scandinavia, Benelux and England. "We’re planning for two more openings this year, one of which will be in London, although we’re still looking for space. We’ll be opening our own outlets, as we have in the past, but internationally, we are going to place more of the emphasis on expansion through partner stores."

Finally, Lee expects to launch an e-shop in the second half in France, and if all goes well, in the rest of Europe by the end of the year.

Copyright © 2021 FashionNetwork.com All rights reserved.