Jan 29, 2015
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Lego creates "hipster collection" in time for Copenhagen Fashion Week

Jan 29, 2015

Lego, the iconic toy company that's known for its fun collaborations, has created a new tongue-in-cheek collection to celebrate Copenhagen Fashion Week.

The entrance to the London LEGO office | Photo: LEGO

At the request of British newspaper The Guardian, Lego designed a "hipster" line, featuring a number of classic hipster accessories and looks. The Lego hipsters have beards, black-framed glasses, headphones, denim outfits and, of course, bikes - the most popular mode of transport for young Danes in Copenhagen.

Design manager Tara Wike told the Guardian’s Helen Russell: ‘Danes do monochrome in a big way so the Lego hipster girls keep it simple in black and grey, topped off by the ubiquitous black designer glasses. For the men, we teamed a blazer with a button-down shirt and mismatched suit trousers as well as a classic leather jacket with a striped T-shirt underneath. And of course, facial hair. Beards are big for Danish hipsters – the bigger the better.’

Copenhagen Fashion Week is on from January 28 to February 1.

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