Levi's and Outerknown capsule collection coming to Canada
today Jan 30, 2018
Levi's and Outerknown’s sustainable denim capsule collection, launched late last year, is coming to Canada on February 2.
The four-piece capsule collection uses Levi's Wellthread eco-friendly and socially conscious production methods, and includes the classic Levi’s 511 jean and Trucker jacket in two different washes. Items range from $168 to $238, and will be available in Canada at Levi’s stores – Sherway Gardens, Outerknown.com, and select Outerknown international wholesale partners.
“I’ve been wearing Levi’s my entire life and have always had a deep connection with denim,” said John Moore, co-founder of Outerknown. “Since day one at Outerknown, we’ve been searching for ways to make denim in a sustainable way. When I met with Paul Dillinger and the team at Levi’s, I knew right away that we spoke the same language and shared the same values. Levi’s Wellthread and Outerknown coming together was the solution to making responsible denim we’ve been searching for.”
Outerknown was founded in 2015 by eleven-time world champion surfer, Kelly Slater, and menswear designer John Moore, and aims to protect the planet’s natural resources.
Meanwhile, Levi's launched its Wellthread program that same year and represents an industry-leading approach to making denim more sustainably.
The collaboration is expected to be one of many more to come between the two brands.
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