Levi's expands global retail footprint with Toronto flagship and Delhi airport store

By

Cassidy Mantor

Published
Jul 2, 2018

Levi's is expanding its brick-and-mortar footprint. In the last few days, the San Francisco-based brand opened a new flagship in Toronto as well as a location at the Delhi International Airport in India that will remain open 24 hours a day.

The Toronto flagship is a 5,300-square-foot store that carries Levi's premium brands Made & Crafted and Levi's Red Label. It is the only retail location in Canada to get Levi's Authorized Vintage.

The store design pays tribute to Levi's brand history and its forward-looking commitment to sustainability. The store aims to provide a high-end customer experience through personalization services and top-level customer service through features such as call buttons in fitting rooms for immediate access to store stylists.

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"We are elevating the consumer experience by putting customization front and center. The heartbeat of the store is our Tailor Shop, a place where shoppers can personalize all our products with a team of our specialized tailors,” said Roy Bagattini, executive vice president and president of Levi Strauss Americas, of the Toronto flagship in a release.

To celebrate the opening, Levi's worked with Toronto Raptors Point Guard Delon Wright, twin fashion bloggers Sam and Cailli Beckerman, R&B duo Majid Jordan and executive chef and TV personality Matty Matheson to create limited edition designs for Levi's product. The designs are available on Trucker jackets, tees, pins and patches.

Levi's has also opened its first owned-and-operated airport location in India's Delhi International Airport. The 2,000-square-foot shop hopes to take advantage of the footfall of 23,000 people passing through the country's busiest airport each day. The airport location will be open 24 hours a day and is adjacent to Hugo Boss, Armani, Lacoste and Coach in the international terminal.

In a separate release, Sanjeev Mohanty, managing director, South Asia and Middle East North Africa for LS&Co said, “We will be able to serve millions of global consumers who will travel through this massive hub annually, further driving engagement and strong revenue through this unique retail opportunity.”

Levi's Delhi location is part of the brand's strategic growth initiative for India. Levi's has 410 retail doors in the country and has shown double-digit growth there for five consecutive years.

The new store openings come on the heels of a revitalized SoHo flagship which opened in November of last year, as well as a new opening in Mexico City this March. Levi's also plans to open a flagship in Times Square later this year.