×
37 722
Fashion Jobs
H&M
Retail Flagship Visual Manager
Permanent · Chicago
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights

Levi’s Kids picks up the pace in the UK

Translated by
Robin Driver
Published
today Apr 20, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A champion brand in the portfolio of kids specialist Kidiliz (formerly Groupe Zannier), Levi's Kids is stepping up its operations in the UK. Present in the country through more than 200 points of sale, including multi-brand retailers and pure players, Levi's Kids is strengthening its partnership with department store Debenhams. The brand has been distributed through the British chain for the last five years, in twelve brick-and-mortar stores and online. Now Levi's Kids is looking to boost its visibility by opening a series of pop-ups in 100 Debenhams locations in September, taking advantage of the events to display the Levi's men's and womenswear collections as well. 


The brand will run pop-ups in 100 Debenhams stores in September 2018 - DR

 
"To mark the occasion, we've created an exclusive line to be sold in these 100 stores. We have no doubts about the success of this operation, which is the first step in a long-term strategy," stated Fernando Ferrer, managing director of Kidiliz Group UK.

Even though uniforms are still compulsory in the majority of British schools, the UK is one of Levi's Kids' five principal markets in Europe, and despite Brexit-related uncertainty, the kidswear market continues to grow in the country. However, in contrast to the situation in many European countries, multi-brand shops represent only 1% of children's clothing sales, while fast-fashion companies, such as H&M, and non-specialised stores like Debenhams account for more than half, followed by pure players who represent 6%. 

"We think that only high-end brands such as Levi's Kids will be sustainable in the future and they will be able to be distributed and represented through all retail channels. For that reason, transmitting a positive image to consumers through the brand's reputation, while also offering quality products, is still the key to maintaining a brand's desirability in a long-term strategy", explains Fernando Ferrer. 

60% of Levi's Kids sales come from its junior boys' collections and, in an attempt to win over new customers, the brand will be also be developing its girls' lines, offering crop tops and high-waisted trousers in line with the strategy adopted in its womenswear collections. 

Copyright © 2019 FashionNetwork.com All rights reserved.