Levi's takes Commuter to next level
Launched in 2012, Levi's is expanding its Commuter line this year. The US denim specialist is bolstering the urban cyclist range, while expanding its target audience. This spring, for the first time the line will include products for women as well as accessories for men.
The first Commuter collection for women features a dozen or so pieces, including, of course, jeans, available in several colors, as well as jackets and a windbreaker, shorts and knit and woven tops, with prices ranging from 50 to 129 euros.
Overall, the new products incorporate the line’s general principles: comfort, urban cycling designs, and adaptability to various weather conditions, with materials featuring breathable and thermoregulatory properties.
Meanwhile, its men's range has grown with, like every season, new ready-to-wear models (some twenty in all), as well as accessories for the first time this spring. A range of backpacks and sneakers featuring the "Commuters" logo, rounds out the range.
Three years after its launch, Levi's is taking the collection to the next level, selling both its men’s and women’s pieces worldwide throughout its stores and on its e-shop.
€1 = $1.10/£0.71
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