Levi Strauss & Co. announced on June 16th that president and CEO John Anderson is retiring after a 32 year career with the company. Mr. Anderson is also resigning from board of directors.

Charles V. Bergh, new president and CEO of the Levi Strauss group

LS&Co. has appointed Charles V. Bergh as president and chief executive officer effective September 1, 2011. He will also join the Levi Strauss & Co. Board of Directors. Mr. Bergh, 53, most recently served as the Group President, Global Male Grooming of The Procter & Gamble Company.

“We would like to thank John Anderson for the countless contributions he has made to our company throughout the past thirty-two years,” Richard L. Kauffman, Chairman of the Board of Directors of Levi Strauss & Co., commented. “Under his leadership, Levi Strauss & Co. has completed a successful brand transformation, honed its focus on brand management and made investments in key growth platforms to leverage the strength of our market-leading brands.”

During his 28 year career with The Procter & Gamble Company, Chip Bergh served in a number of leadership positions with increasing levels of complexity and scope, most recently serving as Group President, Global Male Grooming where he was responsible for all aspects of branding, innovation and key investment decisions of the $7 billion global business. In this role, he led the global expansion of Gillette Fusion to more than 80 markets outside of North America building a $2 billion brand which has continued to deliver above expectations increasing Fusion brand global market share versus year ago for every month since its launch in February, 2006 (63 consecutive months).

Mr. Bergh previously served on the Board of Directors for VF Corporation, on the Economic Development Board, Singapore, and was a member of the US-ASEAN Business Council, Singapore.

“Chip Bergh is a strategic leader with a proven ability to build and grow brand powerhouses, bring new products to the mass market, develop innovative marketing campaigns, and capitalize on digital platforms to successfully drive brand awareness,” said Richard L. Kauffman. “This combined with his track record of operational excellence, disciplined execution, significant international experience, and ability to cultivate high performing teams will be critical assets to our company as we continue to identify creative ways to meet the ever-changing needs of consumers in markets around the world.”