Liberty Fairs partners with Farfetch on first e-commerce project
Liberty Fairs on Thursday launched Continuum, its first e-commerce project, in partnership with Farfetch.
Continuum offers products from designers and brands that show at Liberty Fairs like Zanerobe and Woolrich and brands that don’t participate in the trade show like Deveaux and Title of Work. Founder Sam Ben-Avraham decided to enter the consumer market to give Liberty Fairs brands better exposure. He later opened up the project to brands that don’t participate in the trade show. For now, Continuum offers only men’s product.
Liberty is the latest trade show to enter the consumer market. This year, Capsule opened its first-ever retail store in Los Angeles. Continuum serving as an e-commerce destination allows for brands to gain domestic and international exposure. Liberty in 2015 operated a pop up shop in Los Angeles that highlighted an assortment of brands including Broken Homme and Port LBC. In July, the pop up was focused on eyewear brand Nothing & Company.
The trade show launched in 2012 and has formed partnerships with a number of companies and initiatives including New York Men’s Day, which has a special installation at Liberty every season, and Capsule. The two trade shows held side-by-side shows for two seasons and in July adjusted their dates to coincide with NYFW: Men’s.
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