Liberty Fairs to launch women’s activation in February
Liberty Fairs is stepping into the women’s market this coming market season. The tradeshow announced on Monday that it will house women’s labels at its February 2018 show in Las Vegas, as well as a denim activation named, Indigo.
The new women’s section will appear at both Liberty Fairs Las Vegas shows in February and August, and this season, over 40 women’s brands will appear at the tradeshow. Liberty did not share details on which brands will appear for the Indigo section but confirmed that Hudson Jeans will serve as a central focus.
In addition to launching Indigo and housing women’s brands, the Las Vegas show will also feature Assembly, a new activation for seminars that will be organized with Agenda and the Capsule Show.
Capsule and Liberty Fairs have held partnered shows in Las Vegas for several seasons and began partnering for a New York City show since 2016. In February, the two tradeshows shared Pier 94 and in July shared a space at the Jacob Javits Center.
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