Lierac turns 40
"Beauty is timeless" is Lierac’s philosophy as it celebrates its fortieth anniversary. A skin disorders and aging expert, the skincare brand is rounding out its range while targeting a younger demographic in their thirties. Lierac has just launched Hydragenist, a range of oxygenating and replenishing moisturizers.
Founded in 1975 by a doctor specialized in aesthetic medicine, the brand Lierac was acquired in 1979 by French company Ales Group, which designs, formulates, produces and markets cosmetics, hair products and fragrances for the brands Lierac, Phyto and Caron.
In Europe, the brand is available in pharmacies and drugstores and is a leader in facial care in Portugal and Italy. It can be found in department stores in Asia and in drug stores in North America.
In 2013, Lierac generated a turnover of 121.4 million euros, or 55.6% of Ales’ sales. In 2014, the Ales Group generated a turnover of 227.6 million euros, 60% of which came from abroad.
€1 = $1.08/£0.72
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