The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba, is turning heads at the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.
Chanel has announced that it will participate in the horticultural and landscaping event “Jardins, Jardin” in Paris for the first time and will take over a 200--square-metre garden in the Tuileries this spring.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
After the "blackout" on the Golden Globes red carpet to draw attention to sexual harassment in showbiz, the music industry's hottest stars wore white roses to the Grammys on Sunday in support of gender equality.
The Hyères International Festival of Fashion and Photography has named the Berluti creative director as head of its fashion prize jury, while the Koché founder and designer takes charge of accessories.