Sustainable footwear brand Allbirds has launched a new collection of sneakers made from a textile derived from eucalyptus tree pulp. The Tree Collection is naturally moisture wicking and reduces water use by 95%.
The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
Zara, the fashion chain owned by the world’s biggest clothing retailer Inditex, will introduce augmented reality displays from April, it said on Tuesday, in an effort to lure millennials into its stores.
L'Oréal Technology Incubator is debuting new innovations in personalized beauty including a medically focused face-scanning platform for personalized serums, a custom foundation system and a 3D hair color app.
The Seattle-based department store chain announced on Thursday that it has acquired BevyUp and MessageYes as part of its continued efforts to integrate technology across its business and improve customer experience.
Barneys New York is driving innovation in visual merchandising with the launch of a new virtual reality experience. Mantle is a VR-powered runway show combining dance with fashion viewable both in store and online.
According to a study from IDC, the American company elbowed out competitors Fitbit and Xiaomi to claim the top spot in the global wearables market in 2017, as growth in the sector slows but shows no sign of stopping.
The Colorado-based shoe company has announced the launch of a collection featuring LiteRide technology, a new foam reported to produce footwear 40 percent softer and 25 percent lighter than the brand’s classic clogs.
The global professional services company has teamed up with immersive content studio Specular Theory to produce an extended reality experience, picking up VR Fest’s Best VR Branded Entertainment award.