Benetton is continuing with its repositioning strategy with a new more fashion and quality driven image by reinforcing its presence in Italy through new openings and by creating strategic partnerships abroad.
Formerly the design director of Emanuel Ungaro in the US, designer Daniel Won recently presented his leather jacket and ready-to-wear brand, featuring innovative designs and techniques, at the Tranoï trade show.
The lingerie and beachwear segment of the Eurovet and Igedo joint venture CPM will be presented under a new name: Moscow Fashion Lingerie & Swim, but on a smaller scale due to the financial crisis in Russia.
The London trade show, which until now has been purely a womenswear show, has announced that it will be incorporating a menswear section, including clothing, shoes and accessories, as of its next edition.
The Dutch duo have announced their plan to discontinue their ready-to-wear line to above all focus on haute couture, but also on their licences and on repositioning the brand in the very high-end segment, while their Parisian flagship will be closed.
The American brand will be holding a conference on 5 February at the sports trade fair in Munich to present its Yulex wetsuit: a vegetable-based alternative to traditional neoprane. The goal is to convince other players to adopt this sustainable solution.