Lolë announces plans for new pop-up shops

By

Jennifer Braun

Published
Jan 29, 2016

Montreal-based women’s activewear brand, Lolë, announced plans to open 10 to 12 pop-up retail locations.

The brand will work alongside chartered real estate brokerage, Think Retail, to open stores across Canada (excluding the province of Quebec) this spring, with a focus on the Toronto and Vancouver areas.
 
Thus far, Lolë is interested in spaces of 900 to 1,500 square foot range, for six- to eight-month terms. The pop-up shops will appear in outlets malls, regional and super regional shopping centres, large open-air centres, and along popular streets.

The idea behind the pop-up initiative is to elevate brand awareness and test new markets.
 
Lolë was conceived in Montreal’s Longueuil area in 2002 and is part of Quebec-based Coalision Inc. They offer a product line up of yoga, running and swimming apparel among others, as well as casual fashion apparel.