×
43 008
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Merchandising - Poyner Place
Permanent · Raleigh
OLD NAVY
Assistant Manager, Customer Operations - Holly Springs Towne Center
Permanent · Holly Springs
OLD NAVY
Assistant Manager, Customer Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Customer Operations - Lycoming Mall
Permanent · Pennsdale
OLD NAVY
Assistant Manager, Merchandising - Downtown Crossing
Permanent · Boston
OLD NAVY
Assistant Manager, Customer Operations - Daytona Beach Tanger
Permanent · Daytona Beach

Lycra brand co-sponsors upcoming Kingpins to promote new stretch denim

By
Published
today Nov 27, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Invista, owner of the Lycra brand, will use the upcoming Kingpins Show in NYC to preview a new technology platform for bi-stretch fabrics and a collaboration with Who What Wear addressing common "denim dilemmas."


The consumer research carried out by Invista last year identified loss of shape as the main issue afflicting stretch jeans - Invista


Jean Hegedus, global director of Invista's denim business, said the company has been tasked with educating the consumer about a new stretch denim innovation which holds shape, called Lycra DualFX technology. The brand has therefore teamed up with online shopping destination Who What Wear to launch a curated shop featuring product from 19 brands including Joe's, Good American and Citizens of Humanity, using the new Lycra technology.

Hegedus explains, “Last year we conducted an extensive consumer research project across five countries and found the main issue with stretch jeans was how they lost their shape as people moved throughout their daily activities."

These findings also inspired the new technology platform to be previewed at Kingpins, which will help manufacturers to select the right fabric for their product. Hegedus said the tool will illustrate different ways of achieving bi-stretch denim.

“Matching the right fabric with the right silhouette is always a challenge, but even more so when you have fabrics that stretch 360 degrees,” she added.

The new Lycra DualFX bi-stretch collection and experience will debut at Kingpins Show in New York City November 29-30 at Basketball City.

Copyright © 2019 FashionNetwork.com All rights reserved.