Macy’s expands fitness line with ID Ideology men's collection
Macy’s on Wednesday announced the launch of ID Ideology, an exclusive men’s collection part of the Ideology activewear line.
The ID Ideology collection consists of t-shirts, training shorts, running leggings, tech hoodies, joggers, lightweight shell jackets, track jackets and track pants all designed for the active man and the man that wants to get back to the gym. Pieces from the collection feature RapiDry technology, 4 Way Stretch, ventilation, water resistance, reflective panels, and body mapping.
“It’s not only professional athletes who inhabit fields, courses and tracks,” said Nancy Slavin, senior vice president of Macy’s Private Brands Marketing. “People who work in offices, coffee shops, hospitals, schools, and everywhere in between are committing to their health and wellness, and are working out to reach their goals—that makes them athletes. With ID Ideology, we are getting them out of their old t-shirts and shorts, and into performance gear that will help take them to the next level.”
The collection launch is supported by the “Accepting All Athletes” marketing campaign featuring inspiring individuals such as former Navy Corpsman combat medic Redmond Ramos; Joe Moravsky, a meteorologist and top athlete of NBC’s “American Ninja Warrior” and Esquire Network’s “Team Ninja Warrior”; and 19-year-old University of Central Florida student and professional basketball dunker Isaiah Rivera.
ID Ideology is available at 250 Macy’s stores and on the Macy’s website. Prices range from $25 to $70.
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