×
69 898
Fashion Jobs
JCPENNEY
Asset Protection Associate - Ford City Shopg Ctr
Permanent · Chicago
JCPENNEY
Asset Protection Associate - Meadowood s/c
Permanent · Reno
JCPENNEY
Asset Protection Associate - Miami Intl Mall
Permanent · Miami
JCPENNEY
Sales Floor Supervisor - Newport Ctr
Permanent · Jersey City
JCPENNEY
Asset Protection Associate - Forest Village Park
Permanent · Forestville
JCPENNEY
Asset Protection Associate - Southcenter Mall
Permanent · Tukwila
JCPENNEY
Asset Protection Associate - Plaza Centro2 Mall
Permanent · Caguas
JCPENNEY
Sales Floor Supervisor - Westfarms Mall
Permanent · Farmington
JCPENNEY
Asset Protection Associate - Stonewood s/c
Permanent · Downey
JCPENNEY
Asset Protection Associate - Fairlane Town Center
Permanent · Dearborn
JCPENNEY
Asset Protection Associate - Woodland Hills Mall
Permanent · Tulsa
JCPENNEY
Sales Floor Supervisor - Holyoke Mall
Permanent · Holyoke
JCPENNEY
Sales Floor Supervisor - Coddingtown Ctr
Permanent · Santa Rosa
JCPENNEY
Asset Protection Associate - Tanforan s/c
Permanent · San Bruno
JCPENNEY
Asset Protection Associate - Fashion Square Mall
Permanent · Saginaw
JCPENNEY
Sales Floor Supervisor - Greece Ridge Ctr
Permanent · Greece
JCPENNEY
Sales Floor Supervisor - Woodbridge Ctr
Permanent · Woodbridge Township
JCPENNEY
Asset Protection Associate - Southland s/c
Permanent · Taylor
JCPENNEY
Asset Protection Associate - West Roads s/c
Permanent · Omaha
JCPENNEY
Asset Protection Associate - Dulles Town Ctr
Permanent · Sterling
JCPENNEY
Sales Floor Supervisor - South Shore Mall
Permanent · Bay Shore
JCPENNEY
Asset Protection Associate - Jefferson Mall
Permanent · Louisville
Published
Mar 20, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Macy's invests in app with mobile checkout and AR experience

Published
Mar 20, 2018

Macy's CEO Jeff Gennette announced that the retailer is rolling out mobile checkout through its app to all stores in the US by the end of the year. It also launching a VR feature for furniture shopping this spring.


Macy's app


Gennette made the announcement at the Shoptalk Conference. He said, "We think of the Macy’s app as a key we hand to our customers, a key that allows them to unlock an enhanced shopping experience – a world of possibilities.'

He added that the app gives customers "the opportunity to engage with us on their terms."

The app lets customers scan product, apply offers and rewards, and checkout with previously stored credit cards. Consumers then go to mobile checkout counters where a sales associate removes security tags and bags the item.

The app effectively frees up sales associates to focus on sales and s well as maintain the sales floor. Once the consumer has made the final purchase decision, they will then receive more attention from the sales associate.
Mobile checkout is not available for leased departments and jewelry, where an associate must be present to complete the transaction.

The mobile checkout will be piloted this month at the Macy's Inc.-owned Bloomingdale's SoHo flagship in New York, after which it will be rolled out across the chain.

In addition to mobile checkout, Macy's has launched a virtual reality feature for furniture shopping. The VR platform uses augmented reality to design a room using specific measurements and then put furniture in the room. Customers can then test out their design using VR headsets to get an immersive experience of what the furniture would be like in their space.

“Like a lot of brands, we’ve experimented with VR in a number of areas and we’re excited to have found a practical application that has proven to drive sales,” said Gennette.

Macy's piloted the furniture VR feature at three locations. It plans to roll out the feature at 60 of its largest furniture departments by this fall.
 

Copyright © 2023 FashionNetwork.com All rights reserved.